A new name announced for DowDuPont's Agriculture Division - Corteva Agriscience


In February this year the Agriculture Division of DowDuPont™ announced the name of the intended company once it is spun-off, which is expected to happen by June 1, 2019.  The Agriculture Division will be called Corteva Agriscience™. The Materials Science Division will be called Dow, and will retain the Dow diamond as its brand, building on the company’s globally recognized 121-year history of innovation and value creation. The Specialty Products Division will be the new DuPont, carrying forward a 215-year legacy of science-based innovation.

Corteva Agriscience (pronounced the same as ‘forever’) is derived from a combination of words meaning “heart” and “nature”; it speaks to growth (rooted in our positioning of ‘growing progress’), but also conveys innovation and change.  

“It’s a truly exciting time, to be part of the beginning of something new,” said Rob Kaan, ANZ Managing Director, Agriculture Division of DowDuPont.  “Corteva Agriscience is bringing together three businesses, all of whom have had extensive histories and success in the Australian and New Zealand markets.  Uniting the people, their experience, expertise and passion, along with the resources now available with this merger, will allow Corteva Agriscience to integrate better with the market; to find new paths forward.”

Corteva Agriscience (www.corteva.com) brings together the strengths of DuPont Pioneer, DuPont Crop Protection and Dow AgroSciences.  Corteva Agriscience will be headquartered in Wilmington, Delaware.  While some product names may change when Dow, DuPont and Corteva Agriscience separate in 2019, most products will continue to be sold under their current, widely-known brand names.

“The formation of this new company allows us to review and refresh our country strategies, and focus our energy to where our capabilities and resources intersect to best serve our customers.  Mergers, such as this, provide a very important ‘change’ opportunity; to stop doing activities that are no longer relevant, and increase focus to areas of the business that are valuable to our customers and to our shareholders.  Aligning our global resources to local issues, and testing new concepts in local areas will always be the core of our approach,” advised Mr Kaan. 

DowDuPont will support the new brand name through a series of recognition events between now and the time the division becomes an independent company.  “This merger is large and complex and it will take some time to cement processes in place for our customers, as well as phase out signage and bring the new name and its branding to the market.  We appreciate the ongoing support from our staff and customers in this process and assure you that we are doing our best to minimize any disruption while we move towards the June 2019 spin date” said Mr Kaan.  

In the meantime, it’s business as usual, particularly for Sentricon, with Joanne George still leading this segment, supported by our commercial excellence, biology and marketing team.

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